Brothers Case Analysis Essay

Brothers Case Analysis Essay Brothers Case Analysis Essay When faced with a question like this I can’t help but to think about what has happened in someone’s life where they would put their life in danger and other people’s lives in danger just for a few hours of fun. I once read an article about alcoholics and there was a quiz at the end of the article asking so many questions and if you answered â€Å"yes† to any of the questions then you were considered an alcoholic. One of the questions were â€Å"Do you drive after alcohol intake†, therefore statistically you are considered an alcoholic if you drink and drive. Reason being is because you basically don’t care what happens to you or anyone around you as long as you get a drink and that is what I think makes an alcoholic. With this being said I do not think that jail and/or prison is an effective deterrent against drinking and driving. Alcoholism is a disease; even though technically the person is excessively drinking by choice it is a result of d epression, being neglected and different issues within oneself which makes it a disease. People shouldn’t be punished for a disease where they essentially can’t control it; they need help in controlling themselves and getting better. I think a better solution would be to require people that are caught drinking and driving to go to a rehabilitation center or Alcohol Anonymous meetings opposed to jail time. This would be a better choice, because they will actually be working to better themselves instead of staring at four walls waiting to get out and get another drink. This will also decline the amount of drunk drivers and/or alcoholics in the future, because it wouldn’t be environmentally passed down to their children and younger family members. In most states today the penalties include lengthy license suspensions, possibly a little jail time, and a felony charge if you have over three DUI charges. The last consequence is the most detrimental, because there are many sub consequences that go along with it. People with felonies lose most of their civil rights, such as being able to vote or own a weapon as well as losing their license for many years or permanently. People under these circumstances have to go through a lot of in order to

Cost of Capital Essay Example | Topics and Well Written Essays - 500 words - 5

Cost of Capital - Essay Example Nevertheless, for the companies operating in the high risk industries, it becomes necessary to consider not only the equity-to-debt ratio, but also the ratio of the liquid cash held versus the debt held by the company. The consideration of the debt to cash ratio is important, owing to the fact that it enables such high-risk industry companies to plan on how to insure their R&D projects, depending on the nature of risks that is posed by the research. Balancing the cash that a company should hold in liquid with the debt owed by the company also presents some disadvantages to the high-risk companies, owing to the fact that there is always an opportunity costs (Eilenberger, 2010). For example, a company deciding to insure its R&D for its high risky projects requires to maintain a lot of liquid cash to pay for the insurance premiums, while that cash could have been invested elsewhere by the company, and generated some financial returns. The other notable challenge faced by companies in their determination of the cost of capital and how to apply the capital, is related to the prioritization of projects. Companies require to determine which projects are most likely going to generate high returns compared to others, and then invest in them. The major challenge associated with such prioritization is when a company predicts that a certain project is likely to generate more returns than others, only to find that in reality the case is different. This is a high risk of opportunity costs, because it means that the company will have already foregone the benefits it would have obtained from the foregone project (Eilenberger, 2010). Additionally, companies are also increasingly faced by the challenge of balancing between investing in projects that have a high potential for generating returns for the company, versus the projects that may not generate as much returns, but that are capable of benefiting a large number of people in the society. All these

Critically assess the view that using drugs leads to crime Essay

Critically assess the view that using drugs leads to crime - Essay Example These situations illustrate an obvious association between drugs and crime. However, it is difficult to accurately determine to what extent in which drugs could be considered the main motivation for crimes. A person under the influence of an illegal drug while committing a crime does not necessarily mean that the crime was drug-related. To what extent the drug clouded their judgment is subjective at best. That person may be a cigarette smoker as well but the crime would certainly not be classified as tobacco-related. Theories such as Strain, Labeling and Socialisation explain causations for crime and can also be applied to drug usage, but all drug users do not commit crimes and all criminals do not use drugs. The connections between drug use and crime are complex and explanations vary widely. This has been a topic that has garnered a considerable amount of attention for the past few decades among the public, media and politicians because of the considerable negative social and econom ic impact on society as a whole and the victims of crime. Some argue that laws make criminals out of drug users and distributors. Prohibition acts to encourage organized criminal activity because of the high profitability involved. In addition, the inflated expense of drugs is the main reason a user has to resort to crime to support their habit. Broadly differing arguments are offered regarding the degree to which criminal activity is driven by drug use. The term ‘drug user’ cannot be used without qualification when connecting this activity to crimes of any description. Drugs such as amphetamines, cocaine, phencyclidine, (PCP), barbiturates and alcohol are more closely connected to criminal acts of violence than are heroin and marijuana according to current scientific literature (Wright & Klee, 2001). Some statistics that show a linkage from drug use to crime are generated from drug tests on prisoners. If the

Business plant of E T Enterprise

Business plant of E T Enterprise E.T Enterprise is a partnership which manufactures traditional cake , bahulu. This company is established on Jun 2008 and commenced on July 2008. This partnership costs RM 323,857.00 which mostly the amount is contributed by the six partners and the rest being financed by loan from bank. The location of this company are at the Meru and it is a base to produce the bahulu because it is near to the raw material and labour sources which is the village people. The target market consists of the population in Shah Alam and Klang area. Theres no restriction in terms of the age group of the target market for its bahulu as bahulu can be enjoyed by many , regardless of ethnicity and social background. From our survey , the estimated size of our market is approximately RM1, 379,413. There are 3 main competitors that sell bahulu in Shah Alam Kelang which consist of J.K. Enterprise , S.U. Enterpise and S.A. Enterpise. The types of bahulu that this company offer to the customers are bahulu with cream ( strawberry , vanilla and chocolate ), cup bahulu with cream and topping , birthday bahulu and wedding cup bahulu. For each types of bahulu , this company put the price by using the cost based pricing. In order to promote the bahulu , they do sales promotion like giving bahulu sample and discounts to the customers. Hence , they advertise the bahulu in some local magazines. This company also have their own website to enable the customers to gain information about their product. The company distribute their product through retailers around Shah Alam , Klang and Meru. They estimate the sales based on the customers awareness about their product and seasonal factors like Hari Raya and wedding seasons. For operation , they apply the Just in Time concept where the entire of finish product is sent immediately to their intermediaries and final users which help them in minimize the storage cost. All production is produce based on sales forecast. This company choose Meru as the location because it fulfils the business basic needs. The suppliers are located throughout Klang and Shah Alam. PURPOSE OF BUSINESS PLAN The main purposes of this business plan are : To evaluate the project viability and growth potential. To apply for loans from bank as company capital and to know how much each shareholders need to invest. To act as a guideline or reference for the management of the proposed business. To allocate business resources effectively. To forecast the business performance for better decision making. For better understanding of in and out of the business. BACKGROUND OF THE BUSINESS Name of the business ET Enterprise Sdn Bhd Business address Lot A-2, Jalan Kemboja, Taman Meru Indah, Kg. Meru, 42200 Meru, Klang, Selangor Darul Ehsan Correspondence address Lot A-2, Jalan Kemboja, Taman Meru Indah, Kg. Meru, 42200 Meru, Klang, Selangor Darul Ehsan Telephone number 03-33925544 Form of business Patnership Main activity Manufacturing Date of business commencement 1st July 2008 Name of bank Bank Islam Bank account number 13-456-01-556634-1 Equity contribution RM 263,643 The above is the logo of this company business. The word E stands for modernization. It relates to their business where them want to introduce the bahulu to the wide global market. Furthermore , their also do some innovation to their bahulu in order to modernize it so that it can be accepted globally. Traditional stands for the type of business that thier run which is the traditional malay food , bahulu. This company choose the word traditional so that people will easily relates to their business with the traditional malay food. In their logo , they have chose two colours which are blue and red. Blue stands for innovation that they do to the bahulu in order to modernize it and to attract people to buy it. While red stands for the spirit to develop the traditional business and to introduce bahulu to global market. Hence , this comapany also include their motto in the logo so that people will actually know that they offer them with delicious , quality bahulu and they also care for the relationship that their have with the customers. BUSINESS NAMECARD Lot A-2, Jalan Kemboja, Taman Meru Indah, Kg. Meru, 42200 Meru, Klang, Selangor Darul Ehsan. No. Tel : 03-8885258 Website : www.et_enterprise.com.my LOCATION OF COMPANY This company located at Meru , Klang. THE ORGANIZATIONAL PLAN Vision To internationalize traditional cakes ( bahulu and others in the future ). Mission: To modernize traditional food. Objective: To market traditional food ( for now bahulu ) in whole Malaysia. ORGANIZATIONAL CHART MOHD.ABD.HALIM BIN SALANI (GENERAL MANAGER) MOHD EFI BIN TASNIMUDDIN (Financial Manager) ASMA BINTI RUSTAM (Operational Manager) MOHD HASHAMUDDIN BIN HASSAN (Administrative Manager) IRMAWATI BINTI ROSLAN (Marketing Manager) ADIBAH BINTI AHMAD DAUS (Direct Workers) FATIMAH BINTI HASSAN (Direct Workers) MOHD MUADZ BIN MAHMOOD (Direct Workers) NURUL ATEKAH BINTI MUHAMAD ALIAS (Asisstant Marketing Manager) JOB DESCRIPTION Position Responsibilities General manager Act as a superior of company that monitoring all activities in the company. Act as authorized person that approve the activities and financing. Have a power to control the companies. Ensure the performance of company is always good. Always care about society of employee and partner. Administration manager Help the entire department in area of administration. Determine the rate of employee and partner. Always keep the office clean. Help the General Manager. Marketing manager Find the target market for the production. Ensure all the goods are sold. Do forecast sales for the company. Find the best strategy to attract customer. Find the solution to become a winner in competition between competitors. Find the potential market for the company. Assistant marketing manager Helps the marketing manager Operation manager Find the best supplier for the company. Ensure the operational is operating wisely without problem. Ensure all the goods in a good quality. Ensure the all production is following the planning. Make sure all production is enough to support the demand from customer. Financial manager Prepare the financial statement. Ensure the company has sufficient cash to do an activity. Always find the solution to cut the cost and expenses. Workers Produce the product Ensure the factory in clean and clear after working THE MARKETING PLAN PRODUCT CONCEPT The product that this company offers to the customers is bahulu. They have done some innovation to the bahulu in order to make it look different and attractive than other ordinary bahulu. They also modernize the bahulu so that in the future it can be accepted globally. The types of bahulu that their offer to the customers are Crà ¨me Bahulu ( strawberry , vanilla and chocolate ), Cup bahulu with Crà ¨me Topping , Birthday Bahulu and Wedding Cup bahulu. Crà ¨me Bahulu is the main product which will be distributed to the retailers. While for Cup bahulu with Crà ¨me Topping , Birthday Bahulu and Wedding Cup bahulu are the types of products that their offer to the customers for ordering purposes. With these varieties of products , theis company hope that they are able to compete with other competitors and able to gain more customers. Besides that , they also ensure that our bahulu is delightful so that customers will satisfy with the taste and quality. Below are the packages that t his customer offer to the customers. a) Crà ¨me Bahulu b) Birthday Bahulu c) Wedding / engagement / other occasions i) Gift to the guest: Crà ¨me Bahulu ( 1 box contains 3 bahulu inside ) ii) Cupbahulu with Crà ¨me Topping iii) Wedding Cup bahulu TARGET MARKET Since the factory is located in Meru , Klang and its also near to Shah Alam , target market would be the customers in Klang and Shah Alam. Most people are already familiar with bahulu as one of Malay traditional cakes which are served during Hari Raya and are enjoyed by many. Therefore this company bahulu and cup bahulu can also be enjoyed by all age groups. It means that , in term of demographic segmentation ,their focusing on customers from all age groups who live in Klang and Shah Alam area. Since they also accept customized orders for certain occasions such as birthdays and weddings , they give a bit more focus on those in the age group of 1 35 years old as they are at the age where they like to have birthday celebrations with their group of friends and families as well as getting married. This is where they will focus to sell the birthday and wedding cup bahulu. Besides that , they also segment our market into separate psychographic profiles. Since the bahulu and cupbahulu are modernized version of the traditional bahulu , they seek to first capture the interest of those who are adventurous and love to try out new things besides being food enthusiasts. This company hope that through them , it could reach out to other more conservative customers by recommending our delicious and unique bahulu and cup bahulu to others. MARKET SIZE Market size is the total potential purchase that is expected from the target market. According to a July 2006 census , the population of Shah Alam stood at more than about 580,000 while Klang population stood at 683,000 which make the total population amounts to 1,263,000. This company estimated that 50% of the total population eat bahulu. Therefore , 50% x 1,263,000 = 631,500 Among the 631,500 who eat bahulu , their estimated that 39.5% of them would pick bahulu as their favourite snacks or deserts and thus eat more bahulu than others. Therefore : 39.5% x 631,500 = 250,000 From this 250,000 people , the estimated percentage of those who are more adventurous and would like to try the modernized version of bahulu is 25%. Therefore : 25% x 250,000 = 62,500 To conclude , from the total resident of 1,263,000 in Shah Alam and Klang, 62,500 people would be interested to buy modernized bahulu. After determining the market size , they calculate the estimated value of the market size. Usually the bahulu are sold in packets of 10 or 20 per packet. From the survey conducted , they found out the average price for a packet of bahulu is around RM 6.00. The survey was conducted by comparing the prices of the packets of bahulu which are sold by various manufacturers. Therefore the value of the estimated market size is: 62,500 x RM 6.00 = RM 375,000 STRENGTH OF THE COMPANY They could reach both the customers in Shah Alam and Klang with the help of the distributors. This company offer more varieties of bahulu and its safe to say that this coampany among the first company to invent cup bahulu. They strategically located near them raw materials and source of labours which enabled them to minimize the cost of production. MARKETING STRATEGIES The next step in marketing plan is marketing strategies. There are four key variables of marketing strategies which are product , price , promotion and place. This company realize that marketing strategies will give big impact to the companys sales. Therefore , they have developed specific strategies for each factor of the marketing strategies. PRODUCT As stated before in the product concept , this company offer several products to the customers which are Crà ¨me Bahulu , Cupbahulu with Crà ¨me Topping , Birthday Bahulu and Wedding Cup bahulu. With the motto quality , delicious and relation , they are not only focusing on the taste of the bahulu , but also care about the quality of their bahulu. In order to attract customers to buy the product , this company have design the bahulu with different design according to the types of order. Besides that , they packing the product with clear colorful plastic for those products that will be distribute to the retailers shops. The purpose is to allow customers to see the product clearly. While for ordering packages , the packing are in colorful box and ribbon so that it will look more special , simple yet beautiful. PRICE Basically , this company use cost based pricing to put price on the product. For different types of bahulu , they put different price for it. This is because the amount of material used for different types of bahulu is different from one another. Besides that , they also consider the quality and the preparation steps of the bahulu before putting the price. Below are the price for 1 unit of bahulu and the selling prices of our products. Price per unit: RM 0.27 + ( 45% x RM 0.27 ) = RM 0.40 / unit Therefore , the price for 1 packet of bahulu which consists of 10 units bahulu will be : RM 0.40 x 10 = RM 4.00 Selling prices : Bahulu with cream ( for distribution to the retailers ) : RM 4.00 per packet ( 10 units ). : RM 8.00 per packet (20 units ). 2. Orders : Birthday bahulu RM30.00 pe r set Bahulu with cream ( gift to the wedding quest ) RM 1.50 per box Cup bahulu with cream and topping RM 1.00 per unit Wedding cupbahulu RM 360.00 per set PROMOTION Like many other businesses , they also use few types of promotion tools in order to accomplish the sales promotion objectives. This company use advertising in magazines to promote their bahulu. They also choose to advertise the bahulu in magazine like Rasa because this magazine has its own readers who are interested to know about new foods. Besides that , they also have a own website. The purpose of this website is not only to promote the bahulu , but also to get feed back or any new ideas from the customers in order to improve the bahulu. Moreover , this website is also use to introduce new kind of bahulu to the customers. This website will make the customers closer to our product because it is easy to access and customers will easily get information about our bahulu. Other than that , they also do sales promotion like giving bahulu sampling and discounts. This company supply their bahulu sampling to the retailers at Kompleks PKNS and Shah Alam Mall , Shah Alam because at shopping mall people usually are interested in testing food and they tend to buy the food if it tastes delicious. For discounts , they only give discounts for order bahulu. For example , if a customer buys cup bahulu with Crà ¨me Topping for more than 1000 units , then , 10% discounts will be given out of the total price. Lastly , the sales team also do personal selling by communicate face to face with the customers and explain to them the types of bahulu that their offer. Not only that , they also give pamphlet and name card to the customers so that easy for them to contact with them for detail information about their bahulu. PLACE The factory and office are located at Meru which is near to the town and city like Klang and Shah Alam. Therefore , it will make them easier to promote the product to more wide market including the town people. Besides that , this location is strategic because it is near to the raw material and labour source which is the village people. This company also realizes that distribution strategies are important as it is one of the factors that will contribute to whether the product can be sold effectively or not. To distribute the product , they use two types of distribution strategies which are : Manufacturer retailer consumer Manufacturer consumer For distribution that use retailers , they choose four places to sell their bahulu which are Klang ( Pasar Jawa ) , Meru and Shah Alam ( Kompleks PKNS and Shah Alam Mall ). For all the retailers , this comapany agrees to pay them some commission every month. They use retailers to help them to distribute the bahulu in certain places. By using this way , this company could save some cost from renting a shop to sell the bahulu at every place that we want. For direct distribution to the customers , they use this kind of distribution when receive orders from customers. This company will deliver the orders to the customers and no transportation cost is charge for area around Klang , Meru and Shah Alam. But if the delivery is outside from these areas , transportation cost will be charged.

IQ Tests Dont Test Intelligence :: science

Why IQ Tests Don't Test Intelligence The task of trying to quantify a person’s intelligence has been a goal of psychologists since before the beginning of this century. The Binet-Simon scales were first proposed in 1905 in Paris, France and various sorts of tests have been evolving ever since. One of the important questions that always comes up regarding these tools is what are the tests really measuring? Are they measuring a person’s intelligence? Their ability to perform well on standardized tests? Or just some arbitrary quantity of the person’s IQ? When examining the situations around which these tests are given and the content of the tests themselves, it becomes apparent that however useful the tests may be for standardizing a group’s intellectual ability, they are not a good indicator of intelligence. To issue a truly standardized test, the testing environment should be the same for everyone involved. If anything has been learned from the psychology of perception, it is clear that a person’s environment has a great deal to do with their cognitive abilities. Is the light flickering? Is the paint on the walls an unsettling shade? Is the temperature too hot or too cold? Is the chair uncomfortable? Or in the worst case, do they have an illness that day? To test a person’s mind, it is necessary to utilize their body in the process. If everyone’s body is placed in different conditions during the testing, how is it expected to get standardized results across all the subjects? Because of this assumption that everyone will perform equally independent of their environment, intelligence test scores are skewed and cannot be viewed as standardized, and definitely not as an example of a person’s intelligence. It is obvious that a person’s intelligence stems from a variety of traits. A few of these that are often tested are reading comprehension, vocabulary, and spatial relations. But this is not all that goes into it. What about physical intelligence, conversational intelligence, social intelligence, survival intelligence, and the slew of others that go into everyday life? Why are these important traits not figured into intelligence tests? Granted, normal standardized tests certainly get predictable results where academics are concerned, but they should not be considered good indicators of general intelligence because of the glaring omissions they make in the testing process. To really gauge a person’s intelligence, it would be necessary to put them through a rigorous set of real-life trials and document their performance.

Is technology a blessing or a curse in australia Essay

Good Evening fellow speakers, judges and audience. Tonight I will be speaking about the topic is Technology a blessing or a curse? What is technology, the definition of technology in the Macquarie budget dictionary is the branch knowledge that deals with science and engineering. To me it means anything that helps us to live our lives easier. Over the past decade, Australia has been advancing with all of its technology. It is said that this decade had the most technological advancements ever. Some examples are phones, television, and computers. Most of the things we have now like tablets and touch phones were a dream for people in the last century. If any of you have watched star trek enterprise, you would see that they used items that seemed like a tablet but wasn’t one. Also technology is a blessing in the educational area. It is because we now have the smart board, which helps the teachers with showing different resources, and it also helps the students because they can learn more about the subject. Technology is a blessing. The reason I choose this topic to relate to Australia is because Australia is rapidly developing in all areas. But the most is in the technological area. This century is said to be the technological era. Technology is a blessing because without it we would not be able to many things like contacting loved ones who are overseas, watching TV, calling people instantly with telephones and driving to different places in a car etc. Everything we do everyday involves using technology. Imagine the world without technology, no phones, no electricity, no sewage, no clean water and no cars. All these things have or use or need technology. Another reason it is a blessing is because in schools and workplaces, it is easier for the people to access the information needed for that time. For example for most of the students here would have used technology for there speech. If it were not for technology, we would have to do simple things to us now and have it harder to do. For example sending an email to a relative overseas who would receive it within 10secends would become writing a letter and sending through a postal office, which takes a long period of time. Technology is also a curse. The new advancements of technology have caused major side affects on us humans and the environment. The first floor is that there is an increase of teenagers needed glasses to read and see. Another reason is that in our environment it is impacted a lot by the extra greenhouse gases, which are killing animals, destroying habitats and warming our world causing the polar ice caps to melt which increases the sea level. To use technology, now you need electricity and power. To make these things you need to burn coal, which releases carbon emissions. Another reason it is a curse is because us humans are becoming very reliant on Technology. Teenagers always want the new iPhone or parents asking their kids how different items work. We are becoming dependent on technology too much that if we were to just remove technology, we could not live a good life and we have to start learning different things like sending a letter. In conclusion I believe that technology is a blessing rather than a curse because it has helped us have an easier life to live. Without technology we would have to walk to school, which might be over 15km away but now we just have to go by public transport or drive by car to different places.

Essay on How Much is Too Much - 1121 Words

Drinking and driving is against the law. Whether you have had one beer or two, whether you feel it or not it is still illegal in all fifty states to drink and get behind the wheel. In the state of California the legal blood alcohol concentration or BAC is 0.08 percent. The legal drinking age for the state of California is twenty-one and over. Many people do not take drinking and driving serious until it is way too late. Drinking and driving can and will cost you your freedom, finances and future; as well as other people on the road. Twenty-one is the legal drinking age so it doesn’t matter if you are under twenty-one and been to war or have had a baby it is still illegal to drink and drive. It is even illegal to have beer, wine, or and†¦show more content†¦A DUI class completion is required along with the ignition interlock device installed and the California SR22 insurance is required for restricted license. For the second offense jail time for at least ninety days a nd no more than one year. A fine for at least $390 no more than $1,000 and a license suspension for two years. The ignition interlock device, DUI program completion and the California SR22 insurance is all required. For the third offense jail time for at least 120 days and no more than one year. You will be fined for at least $390 to no more than $1,000 and a license suspension for three years. You will be considered a habitual offender which is not a good thing. The ignition interlock device, DUI program and California SR22 Certificate for restricted license is all required. You may be able to apply for Restricted Driver License after one year. The fourth offense is jail or prison for at least 180 days to no more than one year, a fine from at least $390 to no more than $1,000, and a license suspension for four years. The ignition interlock device, DUI program completion and California SR22 Certificate are all required. You may be able to apply for a Restricted Driver License after one year. These offenses are only convicted if the previous offense is within ten years. (California DUI) As of July 2009 the California Senate BillShow MoreRelatedHow Much Is Too Much?1176 Words   |  5 Pages How Much Is Too Much? By Jordan Keck Cowley County Community College Criminal Proceduresâ€Æ' Every day we hear about police brutality but are they really using excessive force? The use of force is generally separated into the two categories, deadly force and non-deadly force, though many departmental policies restrict the use of deadly force. Generally there are things that an officer needs to consider in using force while making an arrest though it would hard to think about those things in someRead MoreHow Much Is Too Much?896 Words   |  4 Pagesathletes were paid, they would be playing for their own selfish benefits instead of for the team and college they represent. 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